The Host Company
The host company is looking for a motivated student to work on the marketing communications activities for two business divisions.
Business division one, specialises in the design and manufacture of monitors and analysers for industrial infrared non-contact temperature measurement, combustion efficiency and environmental pollutant emissions. The host company has supported the global industrial community for over 70 years with innovative and reliable products and solutions.
Business division two, is a world leader in automated online surface inspection solutions with a broad product portfolio optimized for web and surface inspection and monitoring and process surveillance applications.
Both business divisions are part of a large American organisation.
The host company is looking for a student to assist the individual business units with their international marketing communications activities over a number of industrial market sectors for a period of 6 months starting August 2017. The placement is open to all nationalities. The student will focus on both business division one and business division two.
Working for the Global Marketing Communications Manager who manages both business divisions, the main tasks during the placement will be to support the delivery of the global marketing communications activities and to assist in the generation and tracking of enquiries and leads.
Key tasks will include supporting the:
- Input, qualification, allocation and tracking in CRM of marketing-generated enquiries/leads.
- Development of website content (updates, events, news,...) and optimisation.
- Organisation of company's attendance at international exhibitions and internal events.
- Creation and distribution of email communications.
- Maintenance of online listings and digital advertising.
- Development of social media channels.
The Ideal Student
- Marketing communications background
- Good level of English, written and spoken
- Great organisational skills
- Excellent written and verbal communication
- Interest in digital marketing and website development
- Interest in B2B marketing
- Interest in industrial products