Content Marketing / PR Internship

Business Studies and/or Management Science, Communication and Information Sciences
1 Nov, 2018 to 31 Jan, 2019
31 Oct, 2018

General information

3 months

We are looking for a new Content Marketing & PR Intern (m/f) to join Dandy Horse Berlin!

Are you currently a student? Are you looking for a challenging internship in PR/Marketing where you will work on a wide range of tasks and be in charge of projects?

As our Content Marketing & PR intern you will be a creative sparring partner with team members, and work in close coordination with the management.

You will be in charge of a range of tasks & projects within the following 3 areas:

Content Creation, Scheduling & Analysis:

  • Participating in campaign brainstorm and content development initiatives.
  • Drafting editorial content and creating content calendars.
  • Drafting short-form copy for visual content including, but not limited to, memes, GIFs and animated and stop motion videos.
  • Drafting long-form (SEO-friendly) digital copy including website content, blogs, and email communications.
  • Setting up and managing web shop.
  • Performing ongoing keyword discovery, expansion and optimisation.
  • Keeping team informed with current digital news and trends.
  • Providing social media/competitive intel report and creative ideas/pitch concepts.
  • Providing insights on how to engage our followers and identify opportunities to help optimise social media efforts.
  • Using Google Analytics to analyse our website. Finding new ways to enhance and optimise the site.

PR & Partner outreach:

  • Building and updating network of contacts database.
  • Designer and artists scouting, database collection and communication.
  • Researching and building influencer lists.
  • Coordinating gifting opportunities with press & bloggers.
  • Coordinating and assisting editorial projects.
  • Approaching magazines / blogs about possible features.
  • Creating and sending press releases.

Event organisation:

  • Participating in store event brainstorms.
  • Scheduling, coordinating and attending various events.
  • Supporting sponsorship planning and activation.
  • Managing logistics.
  • Researching & recommending improvements to the events.

+ other relevant duties assigned


  • Social media know-how.
  • Excellent communication and writing skills.
  • Excellent organisational skills and keen eye for detail.
  • Ability to work well under pressure and unsupervised.
  • Confidence when dealing with all manner of telephone and email enquiries.
  • Skills with web design.
  • Good knowledge of Photoshop, Illustrator, and Google Drive programs are an absolute must.
  • Experience with data analysis preferred.
  • Excellent verbal and written English skills (native speaker preferred).
  • Flexibility in your schedule.
  • Strong interest in media and current trends.
  • Strong interest and experience in fashion.
  • Interest in bicycles a plus.


  • 3 months full-time (4 or 5 days a week) internship in a friendly work environment in Kreuzberg (start beginning of November).
  • Be part of an enthusiastic team and grow with us.
  • Free coffee, tea, and snacks.
  • A monthly voucher (3 in total) to use in-store.
No financial compensation
Years of Experience required: 


content marketing  fashion PR  marketing & PR  fashion marketing  
English: Proficient User C2
Level of Studies: