Digital Marketing Manager

Business Studies and/or Management Science, Communication and Information Sciences, Languages and Philological Sciences
Italy
Treviglio (Bergamo - Milan)
Period: 
1 Mar, 2021 to 2 Sep, 2021
Deadline: 
30 Nov, 2020


General information

Duration: 
6 months
Commitment: 
Full-time
Description: 

The candidate will contribute to and develop business strategy, marketing plans, pre-commercialisation plans as well as integrated marketing campaigns to promote a product, service or idea. This a varied role, which involves:

  • planning
  • advertising
  • public relations
  • event organisation
  • product development
  • distribution
  • sponsorship
  • research.

Responsibilities:

The candidate will work closely with the Innovation Strategy Director, with the following responsibilities:

  • create awareness of and develop the brand to be marketed
  • communicate with target audiences and build and develop customer relationships
  • help with marketing plans, advertising, direct marketing and campaigns
  • support the Director in delivering agreed activities
  • source advertising opportunities and place adverts according to the media channel selected
  • write and proofread marketing copy for both online and print campaigns
  • produce creative content, including videos and blog posts
  • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
  • contribute to the organisation of events┬ásuch as conferences, seminars, receptions and exhibitions
  • source and secure sponsorship
  • liaise with designers and printers and organise photo shoots
  • arrange the effective distribution of marketing materials
  • maintain and update customer databases
  • conduct market research, for example using customer questionnaires and focus groups
  • develop relationships with key stakeholders, both internal and external.

What you learn:

  • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
  • evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  • track marketing performance and return on investment and prepare weekly or monthly reports for management
  • monitor and report on competitor activity
  • lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
  • oversee and manage the marketing budget.

Qualification:

A degree in:

  • advertising
  • business or management
  • communications
  • IT or computer science
  • marketing
  • psychology.

Skills:

  • communication and interpersonal skills
  • customer-facing skills
  • commercial awareness and business acumen
  • the ability to think strategically
  • copywriting and design skills in order to produce marketing materials for both print and online
  • creativity
  • an eye for detail
  • analytical skills to evaluate marketing campaigns
  • drive and self-motivation
  • a flexible approach to work
  • the ability to work well under pressure
  • teamwork and the ability to foster good working relationships
  • influencing and negotiation skills
  • skills in IT and social media
  • numeracy skills
  • foreign language ability - may be helpful if working for multinational companies.
Compensation: 
Financial compensation
Reimbursement costs
Lunch vouchers
Years of Experience required: 
Yes
Requirements
Languages: 
English: Independent User B2
Italian: Basic User A2
Level of Studies: 
Master