Digital Marketing Manager

The candidate will contribute to and develop business strategy, marketing plans, pre-commercialisation plans as well as integrated marketing campaigns to promote a product, service or idea. This a varied role, which involves:

• planning
• advertising
• public relations
• event organisation
• product development
• distribution
• sponsorship
• research.

Responsibilities:

The candidate will work closely with the Innovation Strategy Director, with the following responsibilities:

• create awareness of and develop the brand to be marketed
• communicate with target audiences and build and develop customer relationships
• help with marketing plans, advertising, direct marketing and campaigns
• support the Director in delivering agreed activities
• source advertising opportunities and place adverts according to the media channel selected
• write and proofread marketing copy for both online and print campaigns
• produce creative content, including videos and blog posts
• run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
• contribute to the organisation of events such as conferences, seminars, receptions and exhibitions
• source and secure sponsorship
• liaise with designers and printers and organise photo shoots
• arrange the effective distribution of marketing materials
• maintain and update customer databases
• conduct market research, for example using customer questionnaires and focus groups
• develop relationships with key stakeholders, both internal and external.

What you learn:

• develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity
• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• oversee and manage the marketing budget.

Qualification:

A degree in:

• advertising
• business or management
• communications
• IT or computer science
• marketing
• psychology.

Skills:

• communication and interpersonal skills
• customer-facing skills
• commercial awareness and business acumen
• the ability to think strategically
• copywriting and design skills in order to produce marketing materials for both print and online
• creativity
• an eye for detail
• analytical skills to evaluate marketing campaigns
• drive and self-motivation
• a flexible approach to work
• the ability to work well under pressure
• teamwork and the ability to foster good working relationships
• influencing and negotiation skills
• skills in IT and social media
• numeracy skills
• foreign language ability - may be helpful if working for multinational companies.

Compensation:

• Erasmus stipend + €600 performance bonus
   

Location:

• We’re flexible, you can be either in Prague or work remotely
   

Years of Experience required:

No professional experience needed but we expect that you have created something in the past out of your own Passion.

Company

The Passion story began in 2009, when our founder decided to address the misalignment between traditional and digital campaigns that so often occur. In the middle of the financial crisis, he opened Passion Communications with the vision of becoming the best creative agency in the world that specializes in bridging digital and traditional media. The end result is an agency that specializes in helping European companies expand to global markets and an innovation lab launching products and services under the Passion group.

With teams in Prague and a network affiliation of over 400 advertising agencies, we are able to tap into global insights and talent to create compelling international campaigns for companies of any size and budget.