Digital Marketing Manager (THIS IS NOT A REMOTE TRAINEESHIP)

The candidate will contribute to and develop business strategy, marketing plans, pre-commercialisation plans as well as integrated marketing campaigns to promote a product, service or idea. This a varied role, which involves:

• planning
• advertising
• public relations
• event organisation
• product development
• distribution
• sponsorship
• research.

Responsibilities:

The candidate will work closely with the Innovation Strategy Director, with the following responsibilities:

• create awareness of and develop the brand to be marketed
• communicate with target audiences and build and develop customer relationships
• help with marketing plans, advertising, direct marketing and campaigns
• support the Director in delivering agreed activities
• source advertising opportunities and place adverts according to the media channel selected
• write and proofread marketing copy for both online and print campaigns
• produce creative content, including videos and blog posts
• run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
• contribute to the organisation of events such as conferences, seminars, receptions and exhibitions
• source and secure sponsorship
• liaise with designers and printers and organise photo shoots
• arrange the effective distribution of marketing materials
• maintain and update customer databases
• conduct market research, for example using customer questionnaires and focus groups
• develop relationships with key stakeholders, both internal and external.

What you learn:

• develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity
• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• oversee and manage the marketing budget.

Qualification:

A degree in:

• advertising
• business or management
• communications
• IT or computer science
• marketing
• psychology.

Skills:

• communication and interpersonal skills
• customer-facing skills
• commercial awareness and business acumen
• the ability to think strategically
• copywriting and design skills in order to produce marketing materials for both print and online
• creativity
• an eye for detail
• analytical skills to evaluate marketing campaigns
• drive and self-motivation
• a flexible approach to work
• the ability to work well under pressure
• teamwork and the ability to foster good working relationships
• influencing and negotiation skills
• skills in IT and social media
• numeracy skills
• foreign language ability - may be helpful if working for multinational companies.