Graphic designers incorporate images and text into everything from company logos to promotional materials and more. Their skills can be valuable to a lot of different industries but getting a foot in the door typically requires that entry-level designers have a strong portfolio they've developed through internships.
Graphic Designer Duties & Responsibilities:
Graphic designers create visual communications to convey messages in an effective and aesthetically pleasing manner. This incorporates several tasks and responsibilities.
- Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
- Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, InDesign, and more—is the standard in the industry and most employers expect designers to be proficient with its programs.
- Meet with clients to gain an understanding of what they want their proposed communications to look like. Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
- Select type size and style to enhance the readability of text and image.
- Produce drafts for review by clients and make revisions based on the feedback received.
- Review final productions for errors and ensure that final prints reflect client specifications.