Strategy Organic SEO- on PrestaShop.
User-friendly content, Tags, videos, contextual links, etc.
Provide a bespoke description of the products and categories.
Marketing analysis :
Create buyer "personas"
Our market used to be 25- 35-year-olds looking for adrenaline fun stuff.
We want to go more for the 35 - 65 yr olds Create a wire of connection between visitors to our city and the tourists. We want to know our clients and let them welcome. But we also want to attract the right type of visitor:
Interested in our culture
Interested to learn more
Interested to meet and have a local experience.
Other tasks :
Carrying out competitor analysis
Interviewing personalities in Barcelona for the relevant section in the blog
Organizing information for email campaigns
Researching and writing up new experiences for the website
Attending corporate events, taking pictures, and observing the event protocols