Market research internship

Tpoint Oy is a Finnish-based company that develops financial accounting systems for small businesses, as well as provides consulting services in IT.  In addition to financial accounting, Tpoint develops and implements a logistics solution for customs warehouses and freight forwarders in Finland.

We are seeking a marketing intern to identify potential markets and customers for our product, and to establish relationships with them. The role will involve researching and identifying industry applications for our product, communicating its technical capabilities to potential customers, and initiating contact with potential leads. We are looking for someone who is enthusiastic about our product and our mission, and who wants to make a positive impact on the world. The focus of the position will be on B2B sales and marketing efforts.

The internship can be tailored to personal interest & capabilities and could include development & support of the website design, SEO optimization, blog creation, training materials, social media management.

The duration of the internship is flexible (2 months minimum, longer periods preferred)

Responsibilities & duties:

• Fluent English writing skills combined with an eye for persuasive marketing texts
• Writing copies for social media posts and distributing across all channels
• Assistance in visual identity of a brand communication with potential costumers
• Contribute to company and industry by writing blogs and managing e-communications
• Creating a solid marketing plan; marketing trends and stunts
• Researching target markets for our product and identifying the target customer profiles. 
• Connecting with potential customers, learning about their businesses, and determining how our product can solve their problems. 
• Identifying industry applications that generate an ROI saving the customer time, money, and/or resources. 
• Write text for email campaigns
• Manage the contact database and assist with lead generation activities
• Co-develop content-driven marketing programmes for leads, customers and partners/resellers to boost online digital sales objectives.
• Organizes promotional video, launching party and other events
• Identification of new channels or promotion mechanisms to spread the contents through SEO tools (search engine optimization).

• Must be proficient in Google Suite; Microsoft Word, Office, Outlook, Excel and PowerPoint

• Curious, proactive and open-minded 

• Must be able to maintain project confidentiality

• Developing marketing materials for target customer personas.

Ideal profile:

• Enrolled as a student at university in one of the EU countries
• Passionate about business and marketing and developing business relationships with potential customers.
• Enthusiasm and an interest in transporation and accounting industry.
• Basic working knowledge of G Suite and Microsoft Office (Word, Excel, PowerPoint, etc.).
• Able to develop creative solutions and manage tasks independently.
• Detail-oriented, responsible, ambitious, and motivated.
• Proficient in written and spoken English (at least B2 level).

Benefits:

• International experience in Finland . 
• Hands-on work developing an interesting and innovative product.
• Work independently on a variety of tasks in a startup environment.
• Semi-flexible work hours with an accessible facility location.